Where we reach friends, family, customers, co-workers and prospects is increasing becoming a moving target (See what I did there?)…. Moving = Mobile. Get it?
And the chart above reflects where our firm’s clients and customers are reading our emails.
Sure, people sit at desktops during the day (maybe). Sure, laptops are opened at the airport and at home in the evening – or on weekends. But the one constant (take a look around the next time you’re in a restaurant) is the mobile device. They are welded to us. We text, flirt, email, surf, create, shop, work, talk, post and selfie from them. We do EVERYTHING from them.
Which means that you can’t just send an email, attachment or sales pitch without a second thought.
Your message must be built to be delivered and readable across all device platforms. If not? It won’t be read.
So, if you’re not paying attention to how you format your communication with an increasingly mobile world, you should be.
Bruce Martin is the President of Broad & Pattison, Inc., the leading management recruiting and executive search firm serving the U.S. automotive industry. His career includes executive assignments with DaimlerChrysler, GE Capital and Adecco, NA.